post-pandemic trends in fitness industry
COVID-19 induced changes in the fitness industry
With gyms and fitness studios closed for months, the commute to work out has disappeared for millions of consumers. Clients have observed that fitness streaming services offer convenience and value. Many are reportedly working out more frequently than they were before the pandemic.
Pre-COVID, working out typically meant carving out time to visit a gym, something many people found challenging in their busy lives. But now streaming services and apps are bringing workouts into consumers’ homes — often at significantly lower costs than a traditional gym membership.
Necessity prompted many people to try fitness streaming services for the first time.
The change in the fitness industry is permanent.
The shift to online triggered by the Covid-19 restrictions changed the client behaviors permanently.
In addition to convenience, fitness streaming services are also at an advantage over physical gyms when it comes to cost. Many consumers have used the pandemic as an opportunity to identify ways in which they can reduce their spending.
While a big part of the clients will return to the re-opening fitness facilities, still there is equally big group which has changed their behaviors, changed their work routines, and is inclined to continue their daily work out from home, guided by online instruction. They have no plans to renew their gym memberships once the threat of Covid-19 has passed, or they plan to combine both in-person and at-home workouts when the pandemic is over.
Post-pandemic fitness industry strategies.
Studios need to maintain a variety of classes in the schedule – ONLINE and IN-STUDIO. They introduce a novelty HYBRID classes, taught from the studio with the streaming option ON.
Studio owners and managers need simple, easy-to-use tools enabling flexibility and variety of the schedule, delivering the in-app virtual streaming experience, without error prone email-based setups and complex automations requiring manual touch.
iyoga is a platform delivering exactly this – all-in-one app for the students, teachers and studio managers, to manage the schedule and the clients from the smartphone or from laptop, with built-in booking, payments, client management – and the best part is that the video streaming for ONLINE classes is an integral function coming for free with the app, no other tools or accounts are needed.
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